He has used the university uniform build, hence reinforces an excellent women’s intimate photo and you may invokes an effective Lolita complex

As the manufacturers think about the idol category as an element of an excellent business strategy, it commercialize the excessive intimate photographs they depict ( Eun, 2019 , p

This new baglayeo picture is obtainable given that idols haven’t been brand new representatives to make the tunes. The center-aged male firms just who carry out idol organizations have the power to framework the complete idea of lady groups’ music and you may pictures ( Warwick, 2007 , p. 93). 27). This notion keeps emerged given that a method girls teams have used to advertise its photos and music due to the fact delivery out-of woman teams eg S.E.S. and Fin K.L.

Another notable sensation has been employing the phrase “face eg fruits,” (gwajeubsang from inside the Korean), definition a facial “leaking that have juice whenever bitten,” which was created into the 2015. Likening a female idol’s face in order to an apple emphasizes the woman love and you can loveliness. It offers lead to the rise in popularity of the brand new “deal with instance fruits” makeup look as the 2016, with a focus to your a great “absolute, brush, and you may bubbly” artistic ( Eun, 2019 , p. 177). Yet not, it provides rise to your very passive ladies setting by likening a lady so you can a fruit that’s about to “getting ingested.” In short, this lady category people wear university clothing, exposing its generous boobs, upright ft, versatile waists, and a beneficial “deal with such as for instance fruit” to present an image of an earlier and passive yet , sexual girl.

Up against the feminine and you may submissive girl classification, a different version of girl group provides appeared in the past few years. In K-pop music, brand new solid image of good Ssen unni often generates “girl-break.” This lady-smash design means a robust affection and you may attraction on a woman that doesn’t cover sexual attitude. 74). The female admirers whom accept the lady-crush concept become the enthusiastic supporters of their good and you may unique sisters, who is going to criticize societal trouble personally and share women’s ideas about their lifestyle, enjoys, and even its financial activities. several They may not be frightened that people you are going to value them once the lesbians as they discover the interest into the Ssen unni are maybe not a sexual one in regards to traditional intercourse norms; as an alternative, it is a kind of love having winning women that has actually proven its overall performance, talents, and determination.

It is an exceptionally tight lady bonding relationship, exceeding compared to usual friendship, which is notable of the an exceptionally higher level away from psychological closeness ( Kim, 2017 , p

Understand the importance of the lady-smash style for the K-pop, we could relate to the same notion of “woman energy” which starred in the united states. As the Gonick (2006) put it “Lady stamina remembers the new tough and you may competitive prospective out of girls as the really due to the fact reconstitution regarding lady people just like the a confident push turning to thinking-expression as a consequence of trend, ideas, and you will a create-it-yourself (DIY) method of social production” (p. 7). Ladies fans look forward to how they may getting “horny, annoyed, and you will powerful meanwhile” (p. 8). The features of girl strength and Ssen unni are quite comparable in this it embody different inclinations to be “naughty,” “enraged,” and “powerful.” This means that, “sexy” the most key elements of your Ssen unni in conventional Korean area, once the this lady sexiness stems from the girl unique personality and you may stylishness. In other phrase, getting horny ‘s the efficient way new Ssen unni controls the woman name and provide a robust voice to the fans.

Girls admirers read what forms of results and you will potential they can nurture due to the fact separate someone into the society courtesy admiring the gorgeous properties of the Ssen unni. They understand that women stress not simply their appearance, and also certain properties, eg “speaking event, friendly conclusion, glamorous system, and you will cleverness” ( Kim, 2017 , p. 74). Eg, (G)-We DLE provides seemed as the most recent females classification embodying so it strong photo. The leader, Soyeon, definitely participates when you look at the songwriting and creating new choreography on the songs, and you may she in public areas conveys just what she desires perform within her work. To phrase it differently, she is sufficiently strong enough to help you damage the brand new quiet developed by this new old-fashioned sex norms and to keeps mind-respect.